About Us

The Sair Saleeka initiative, led by Dr. Sarvesh Uniyal of the Centre for Mountain Tourism and Hospitality Studies at HNB Garhwal University, focuses on promoting responsible tourism practices. It actively contributes to cleanliness in tourist destinations, encourages biodiversity conservation, fosters sustainable economic growth for local businesses, and promotes respect for local culture.

qBackground:

The Sair Salika initiative started 20 years ago, led by Dr. Sarvesh Uniyal of the Centre for Mountain Tourism and Hospitality Studies (CMTHS) at HNB Garhwal University.

It focuses on promoting responsible tourism practices through behavioural change.

Integration in Curriculum:

The initiative is the first of its kind to be integrated into the course curriculum of CMTHS, HNB Garhwal University.

Objectives:

• Actively contributes to cleanliness in tourist destinations.
• Encourages biodiversity conservation.
• Fosters sustainable economic growth for local businesses.
• Promotes respect for local culture.

Uniqueness of the Sair Salika Initiative

Educational Awareness through Tourism:

• Unique Integration: Combining educational tours with cleanliness campaigns transforms trips into platforms for positive social impact.
• Sair Salika Movement: The introduction of the Sair Salika movement as an educational awareness initiative sets it apart from traditional cleanliness campaigns.

Student-led Implementation:

• Bottom-Up Approach: Active student involvement showcases a bottom-up approach, fostering responsibility and ownership.
• Course Curriculum: Sair Salika is part of the course curriculum in the Center for Mountain Tourism and Hospitality Studies.

Promotion of Responsible Tourism:

• Beyond Cleanliness: Actively promotes responsible tourism, educating participants on cultural respect and positive contributions.
• Long-Term Commitment: Over 20 years of continuity reflects a long-term commitment, contributing to lasting change.

Integration of Local Students:

• Unique Information Source: Use of local students as ambassadors provides tourists with authentic insights, enhancing the overall experience.

Environmental Impact

• Cleanliness Advocacy: Actively contributes to cleanliness in tourist destinations, minimizing environmental pollution.
• Biodiversity Conservation: Encourages participants to contribute to flora, fauna, and environment conservation, fostering a sense of responsibility for biodiversity preservation.

Economic Impact

• Local Economic Boost: Fosters positive relationships between tourists, local communities, and students, resulting in sustainable economic growth for local businesses.
• Tourism Industry Growth: Enhances the tourist experience, promoting cleanliness and contributing to the positive reputation of tourist destinations, leading to potential industry growth.

Socio-Cultural Impact

• Community Harmony: Emphasizes respect for local culture, creating a harmonious relationship between tourists and the community.
• Educational Awareness: Positions itself as an educational awareness movement, instilling responsibility and awareness about cultural and environmental issues among participants.

Beneficiaries of the Sair Salika Initiative

Local Communities

• Positive Tourism Impact: Boosts local economies and cultural heritage with responsible tourism, improving living conditions.

Tourists

• Enhanced Experience: Cleaner destinations and local insights enrich the overall travel experience.

Educational Institutions

• Social Responsibility: Institutions play a vital role, enhancing their image and fostering student development.

Businesses in Tourism

• Economic Growth: Increased visits and a positive image attract more visitors, fostering economic growth.

Biodiversity and Natural Heritage

• Conservation Impact: Discourages harmful activities, contributing to global conservation efforts.

Government Authorities

• Responsible Tourism: Leads to better infrastructure management and revenue, supporting sustainable policies.

Students and Organizers

• Practical Experience: Students gain valuable experience, contributing to broader societal goals.